It really only needs beginner skills in Photoshop, and it’s totally easy to customise with your own images.
#FREE MOOD BOARD CREATOR HOW TO#
How to Create a Brand Mood Boardįirst, grab the free Photoshop template.
#FREE MOOD BOARD CREATOR DOWNLOAD#
In the next section, I’ll walk you through how to use my template which you can download here. Create your mood board and keep it close at hand to refer too every time you create content. Your Instagram posts, Pinterest, Twitter and Facebook headers and your blog post and page images will keep crisply and neatly in line with your brand. A single, defined scheme for your brand helps your audience identify you when they trawl their social feeds in nano seconds. Why? Because later on down the road in your website your images, headers, subheads, sidebar banners and all your social media presences too will be far easier to maintain ‘on brand’.
But then, narrow those Pins down to your very favourite, carefully curating items and blending the practical – like potential fonts and colorways – with more touchy-feely elements of mood and atmosphere. A mood board defines a restricted palette picking up the bareboned essence of what resonates for you and your brand.īy all means start a Pinterest brand board to get your creativity flowing. I can only slot in eight images and four colours. Just where one mood board doesĪs you can see from my example mood board, it’s nowhere near as extensive as a Pinterest Board could be. Plus, creating a mood board is far more effective than relying on Pinterest alone for design direction. But its beauty lies in its shorthand way of envisaging your new design. Why do you need a mood board when you can just use Pinterest, creating a private board to stash away your brand likes and looks? Certainly, a mood board is not the entirety of a branding exercise. Above is an example of a mood board I created for this website before redesigning it recently. One quick-hit way to start realising what makes your online heart sing and what resonates for your brand is to create a mood board. Within a short few months, your new image is not living up to promise.Īt the very least, before you dream of buying a new theme or commissioning one from a web designer, start to delve a little more into your brand. But I bet that a few months in to using your new livery, you’ll find you’re floundering around on fonts, colours, type sizes, accent colours for links and end up with tutti fruity images that dissipate your message. At first, your new template, with its default palette of settings might be hunky dory. You might think that revamping your website or blog is a just case of browsing Envato Marketplace and installing an off-the-peg theme.
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